Moz Pro Software

Moz Pro is an all-in-one SEO toolkit for keyword research, rank tracking, site audits, link analysis, and reporting—built to help marketers grow organic traffic with trustworthy data and easy-to-use workflows.

Overview

If you need authoritative SEO metrics without complexity, Moz Pro strikes a balance between depth and clarity. Its strength lies in clean UI, mature algorithms (like Domain Authority and Spam Score), and automation that surfaces issues before they snowball. Whether you’re polishing on-page SEO, planning content, or watching competitors, Moz keeps your day-to-day tidy and measurable.

What Is the Moz Pro Software?

Moz Pro is a cloud SEO platform that centralizes research and tracking: find and prioritize keywords, monitor rankings, crawl sites for technical fixes, analyze backlinks, and generate shareable reports. Teams use it to plan strategy, validate opportunities, and prove ROI.

Key Features of Moz Pro

Keyword Explorer: discover, group, and score keywords (volume, difficulty, CTR).
Rank Tracking (Campaigns): daily/weekly positions across engines, devices, and locations.
Site Crawl: technical SEO scans for broken links, duplicate content, meta issues, and more.
Link Explorer: analyze link profiles with DA/PA, anchor texts, new/lost links.
On-Page Grader: quick checks to align pages with target keywords.
Custom Reports: white-label PDFs and dashboards for stakeholders.
Competitive Analysis: compare visibility, content gaps, and linking patterns.
Alerts & Anomalies: get notified when rankings or crawl health shifts.

Who Should Use Moz Pro?

In-house marketers at SMBs and mid-market orgs wanting dependable SEO tracking without heavy setup.
Agencies that need explainable metrics and client-ready reports.
Content teams prioritizing topics and measuring visibility.
Founders/solo marketers who want trustworthy SEO guidance and automation.

Pricing & Plans

Pricing — Your Product

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Monthly Yearly save ~20%

Plan A

Starter

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Feature two
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Plan B

Plan C

Advanced

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All Pro features
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Enterprise

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Pros & Cons of Moz Pro

Positive

Clean UI with explainable metrics that clients and stakeholders understand.
Solid keyword research and rank tracking for day-to-day SEO.
Time-saving alerts and readable reports.
Reliable link metrics (DA/PA) and Spam Score.

Negatives

Limits on keywords/crawls may feel tight for large sites without higher tiers.
Fewer technical knobs than specialized audit tools.
Data update frequencies can vary by module.

Final Verdict

Moz Pro is a dependable SEO foundation—ideal if you want credible metrics, approachable workflows, and reporting that non-SEOs can digest. Agencies and in-house teams alike can use it to prioritize work and show progress without drowning in complexity. If you outgrow plan limits, upgrading to Large or Premium scales smoothly.

Start Free — See It in Action

Plan, collaborate, and deliver faster with an intuitive workspace.

✅ Quick setup
✅ Core features included
✅ No credit card required

Start Free — Try Now

No commitment • Upgrade anytime

FAQs About Moz Pro

Does Moz Pro include a free trial?

Moz frequently offers trials or discounts. Check the signup flow for current promos.

Can I track rankings by location and device?

How accurate is Domain Authority (DA)?

Is Moz Pro enough for technical SEO?

Can I white-label reports?

How does Moz compare with Ahrefs or Semrush?