Oracle Marketing Cloud Software
Overview
Designed for complex buying journeys, Oracle Marketing Cloud unifies audience data, orchestrates cross-channel campaigns, and measures pipeline impact. With granular governance, AI-assisted content and send-time optimization, and prebuilt connectors to major CRMs, it helps revenue teams move from activity tracking to revenue attribution.
What Is the Oracle Marketing Cloud Software?
Oracle Marketing (Eloqua) is a marketing automation suite that supports email, landing pages, forms, SMS, ads audiences, and webinars. It combines a powerful campaign canvas with lead scoring, segmentation, and account-based orchestration so marketers can personalize at scale and pass qualified, sales-ready leads to CRM.
Key Features of Oracle Marketing Cloud
- Visual Campaign Orchestration: Drag-and-drop canvas for multi-step, multi-channel journeys with testing and throttling.
- Advanced Segmentation & Personalization: Profile, behavioral, and firmographic targeting; dynamic content and tokens.
- Lead & Account Scoring: Rule-based and AI-assisted models to prioritize MQLs and buying groups.
- Data Management & Governance: Contact washing machines, field normalization, dedupe logic, and robust permissioning.
- Sales Alignment: Native CRM integrations (e.g., Salesforce, Microsoft) for activities, tasks, and opportunity influence.
- Analytics & Attribution: Dashboards for funnel health, campaign influence, and ROI by segment or account.
- Apps & Integrations Marketplace: Webinar, ads, events, and enrichment connectors to extend journeys.
- Compliance & Security: Consent capture, preference centers, SSO/SCIM options, and enterprise controls.
Who Should Use Oracle Marketing Cloud?
- Mid-to-large B2B organizations with multi-region teams and long sales cycles
- RevOps & Demand Gen teams needing granular control and governance
- ABM programs coordinating buyers across channels and touchpoints
- Enterprises that require strict data, security, and compliance standards
Pricing & Plans
Pricing — Plans & Estimates
Free
Best for individuals- Unlimited members
- 3 editable boards/workspace
- Templates & core integrations
- Web, desktop & mobile
Starter
Small teams- Unlimited boards in one workspace
- Visitor/public sharing
- High-resolution exports
- Brand templates
Business
Most Popular- Private workspaces
- Secure guest collaboration
- Advanced diagramming & admin
- SSO & DevOps sync
Enterprise
Custom- Org-wide admin & governance
- SCIM & license automation
- Data residency
- Premium support & SLAs
* Prices are per member. Starter & Business totals reflect billing cadence and team size. Regional pricing/taxes may differ.
Pros & Cons of Oracle Marketing Cloud
Final Verdict
If you’re an enterprise B2B organization orchestrating complex journeys across regions and channels, Oracle Marketing Cloud (Eloqua) delivers the depth, control, and analytics you need. Teams seeking quick, low-admin campaigns at SMB scale may find it heavy; revenue-driven enterprises will value the power and governance.
Unlock Visual Collaboration — Try Free
Brainstorm, map ideas, and plan projects together on an infinite online whiteboard.
- ✅ 3 editable boards on Free
- ✅ Templates & core integrations
- ✅ Works on web, desktop & mobile
FAQs About Oracle Marketing Cloud
Yes. You can coordinate buying-group journeys, share account insights with sales, and measure account influence.
