Drip Software

Try Free

Drip is a powerful email marketing automation platform designed for eCommerce and digital businesses that want to turn subscribers into loyal customers through personalized, data-driven email and SMS campaigns.

Overview

Drip helps businesses connect with customers at every stage of the buying journey. It combines advanced email marketing, SMS automation, and behavior-based segmentation in a single platform. Its intuitive visual builder and deep integrations with Shopify, WooCommerce, and BigCommerce make it ideal for growing online stores that value personalization and measurable ROI.

What Is the Drip Software?

Drip is a cloud-based marketing automation tool tailored for eCommerce brands. It allows you to build email and SMS workflows triggered by customer actions — such as browsing a product, abandoning a cart, or making a purchase — and send personalized messages at scale.
Unlike traditional email marketing tools, Drip focuses on lifecycle marketing: helping businesses move leads from awareness to conversion and loyalty through automation and analytics.

Key Features of Drip

• Visual Email Builder: Design responsive, branded emails easily without code.
• Automation Workflows: Build trigger-based journeys that send messages based on behavior and time.
• Segmentation & Personalization: Create dynamic segments and custom fields for targeted messaging.
• SMS Marketing: Combine email and text in one automated campaign flow.
• Integrations: Connects seamlessly with Shopify, WooCommerce, BigCommerce, and Facebook Ads.
• Analytics Dashboard: Track revenue per email, open/click rates, and automation performance.
• Pop-ups & Forms: Capture leads and grow your email list with customizable templates.

Who Should Use Drip?

Drip is best for:

• ECommerce businesses that need automated, data-driven marketing.
• Online stores using Shopify, WooCommerce, or Magento.
• Marketing teams looking to nurture leads with personalized email and SMS flows.
• Agencies managing multiple client stores from one dashboard.

It’s less ideal for businesses that only need simple newsletters or single-channel marketing without automation.

Pricing & Plans

Pros & Cons of Drip

Final Verdict

Drip is one of the best email and SMS automation tools for eCommerce brands. It balances simplicity with advanced capabilities, helping you create personalized marketing journeys that increase customer lifetime value. If your focus is on online sales and customer retention, Drip offers everything you need in one unified system.

FAQs About Drip