DealerCenter Software
Overview
Running a dealership across separate systems (inventory, CRM, websites, lenders) creates re-entry and missed opportunities. DealerCenter centralizes the workflow: source vehicles, book values, advertise inventory, work deals, submit to lenders, and reconcile—all from one login with mobile access for teams on the lot.
What Is the DealerCenter Software?
DealerCenter is a cloud DMS built by Nowcom for independent dealers. It covers inventory acquisition & merchandising, CRM/ILM, desking & e-contracts, submissions (RouteOne, Dealertrack, etc.), BHPH portfolio tools, websites/digital marketing, and accounting integrations—plus built-in vehicle valuation and market-pricing add-ons.
Key Features of DealerCenter
- Inventory & Merchandising: VIN decode, photo/video, window stickers, multi-channel syndication.
- CRM & ILM: lead capture, texting/email/voice, appointments, sales workflows, reporting.
- Desking & F&I: pencils, menus, e-sign, compliance docs, lender submission tools.
- Websites & Marketing: dealer websites, VDPs, SEO basics, auto-posting.
- BHPH & Collections: payments, text-to-pay, credit bureau reporting, portfolio tracking.
- Market & Book Values: KBB, Black Book, MMR add-ons; pricing intelligence.
- Integrations: RouteOne, Dealertrack, QuickBooks, Experian/Equifax, and more.
- Mobile App: scan VINs, add inventory, check book values, manage leads on the go.
Who Should Use DealerCenter
- Independent and BHPH dealers wanting one system from lead to funded deal.
- Growing rooftops replacing spreadsheets and disconnected point tools.
- Dealers that need book values & market pricing embedded in the DMS.
- Teams that work mobile-first and need quick VIN scan + photos + posting.
Pricing & Plans
DealerCenter Pricing — Core + Add-Ons
DMS
Core- RouteOne, Dealertrack, CUDL access
- Full inventory management
- eFax deal submissions; F&I integrations
- Contract mgmt + forms library
Buy Here Pay Here (BHPH)
Collections- Total portfolio management
- Credit bureau reporting (Datalinx)
- Automated recurring payments
- RFC support + text messaging bundle
QuickBooks Integration
Accounting- Sync between DealerCenter & QuickBooks
- Requires desktop or web connector
J.D. Power Values — Desktop
Valuation- Unlimited desktop users (rooftop)
- Wholesale, trade-in, retail values
J.D. Power Values — Mobile
Per Device- VIN scan & auction run lists
Black Book — Desktop
Valuation- Historical & current values
Black Book — Mobile
Per User- VIN scan & auction run lists
Manheim Market Report (MMR)
Market Pricing- Market pricing & appraisal intelligence
* Desktop/“rooftop” items allow unlimited desktop users. Mobile per-device/per-user totals update from the selector above. * Pricing may vary by region/promotions; always confirm on your DealerCenter account.
Pros & Cons of DealerCenter
Final Verdict
DealerCenter is a solid choice for independent and BHPH dealers who want a single system to list, price, work, and fund deals. If your goals are faster appraisals, cleaner desking, and tighter CRM follow-up—with valuation data embedded—put DealerCenter on your shortlist and price it with the add-ons you need.
Call to Action Box
See DealerCenter in Action
Unify inventory, CRM, desking & F&I with built-in valuation tools.
- ✅ One DMS for independent/BHPH
- ✅ KBB, Black Book & MMR options
FAQs About DealerCenter
No—the core DMS/CRM is quoted based on your modules, add-ons, and data needs.
