Brevo

Marketing

Free planEditorial overview
A CLOSER LOOK

What is Brevo?

Brevo combines email campaigns and transactional messaging with contact storage and basic marketing automation. The free plan is useful for modest daily sending, provided teams can work within a firm daily email allowance.

Email campaigns

Transactional email

Contact segmentation

Drag-and-drop editor

Is it a good fit?

Best suited to

Organizations sending small campaigns or transactional messages.

Before you choose

A daily send ceiling can split larger campaign deliveries.

Editorial assessment based on the provider’s published information. Our method

Know what you're signing up for.

Brevo provides Free access on an ongoing basis. 300 email sends/day, 100,000 stored contacts, 1 marketing seat; automation for up to 2,000 contacts. Unused sends do not roll over; Brevo branding stays and SMS is an add-on.

Unused sends do not roll over; Brevo branding stays and SMS is an add-on.

Check current official pricing

The useful parts. The trade-offs.

Why consider it

Large contact storage relative to sending allowance

Campaigns and transactional messages share one service

What to keep in mind

Daily sending ceiling constrains launches

Branding remains on the free tier

How to use it well

Set up a verified sending domain and separate marketing audiences from operational messages. Use the editor to create a reusable layout, then test links and rendering before sending a campaign to a small segment.

Brevo counts daily sends across the allowance, so plan launch timing around the 300-email ceiling. Unused capacity does not accumulate. Keep the required branding visible and budget separately for any SMS messages or higher-volume delivery.

A few things you might be wondering.

Is Brevo free?

Brevo provides Free access on an ongoing basis. 300 email sends/day, 100,000 stored contacts, 1 marketing seat; automation for up to 2,000 contacts. Unused sends do not roll over; Brevo branding stays and SMS is an add-on.

Do unused daily emails carry over?

No. The 300-email allowance resets daily without rollover.

Can free emails remove Brevo branding?

No. Free-plan emails retain the Sent with Brevo branding.

Where can I check the latest prices?

Use the provider link on this page. Billing period, location, team size, promotions, taxes, and optional extras may affect the amount you pay.

How should I compare this tool with alternatives?

Choose tools for the same task, then compare their feature limits, platform support, and total cost for your team. The Compare button helps you keep a shortlist.

Are the user reviews moderated?

Yes. New reviews are submitted for moderation. We show published user reviews separately from the editorial overview and never assign a default user rating.

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