Mailchimp brings email creation, audience management, signup forms and campaign reporting into a hosted marketing workspace. Its small free tier suits a first newsletter or occasional updates to a tightly managed contact list.
Email editor
Audience management
Signup forms
Basic campaign reports
Is it a good fit?
Best suited to
A small business testing its first newsletter.
Before you choose
Count contacts and expected sends before importing a list.
Editorial assessment based on the provider’s published information. Our method
Know what you're signing up for.
Mailchimp provides Free access on an ongoing basis. 1 user, 1 audience, 250 contacts; 500 emails/month, at most 250/day. Limited templates and basic reporting; paid plans increase capacity and feature access.
Free
$0ongoing free access
Limited templates and basic reporting; paid plans increase capacity and feature access.
Useful starting point for a small permission-based list
What to keep in mind
Only 250 contacts on Free
Automation and design choices are restricted
How to use it well
Begin with one audience and a clear signup promise. Import only contacts who expect your messages, then build a short template that keeps the main action visible on mobile screens. Send a test before publishing.
The free allowance is small enough that campaign frequency matters. A newsletter sent to the full 250-contact audience twice uses the monthly 500-send allowance. Review engagement and remove obsolete records before planning another campaign.
A few things you might be wondering.
Is Mailchimp free?
Mailchimp provides Free access on an ongoing basis. 1 user, 1 audience, 250 contacts; 500 emails/month, at most 250/day. Limited templates and basic reporting; paid plans increase capacity and feature access.
How many audiences are included?
The free plan includes one audience and one owner seat.
What happens after exceeding the contact limit?
Mailchimp can pause sending until the contact count is reduced or the account is upgraded.
Where can I check the latest prices?
Use the provider link on this page. Billing period, location, team size, promotions, taxes, and optional extras may affect the amount you pay.
How should I compare this tool with alternatives?
Choose tools for the same task, then compare their feature limits, platform support, and total cost for your team. The Compare button helps you keep a shortlist.
Are the user reviews moderated?
Yes. New reviews are submitted for moderation. We show published user reviews separately from the editorial overview and never assign a default user rating.
Brevo combines email campaigns and transactional messaging with contact storage and basic marketing automation. The free plan is useful for modest daily sending, provided teams can work within a firm daily email allowance.
Free plan
300 email sends/day, 100,000 stored contacts, 1 marketing seat; automation for up to 2,000 contacts.
MailerLite provides hosted newsletters, signup forms, landing pages and basic email automation. Its free tier now targets very small audiences, with explicit allowances for subscribers, monthly sending and the number of published assets.
Free plan
250 active subscribers, 2,500 emails/month, 2 seats; 3 automations, 3 forms, 1 landing page and 1 five-page website.
Kit helps creators build an email audience, send broadcasts and sell digital products from a hosted account. Its ongoing free plan supports a large subscriber list but separates newsletter publishing from paid automation features.
Free plan
Up to 10,000 subscribers; unlimited broadcasts, forms and landing pages.
Mautic is a self-hosted marketing automation platform for collecting contacts, segmenting audiences and coordinating campaigns. Organizations can customize its open-source workflows while controlling the infrastructure that stores and processes their marketing data.
Free self-hosted
Self-hosted marketing automation; email delivery and hosting are separate costs.