Mailchimp

Marketing

Free planEditorial overview
A CLOSER LOOK

What is Mailchimp?

Mailchimp brings email creation, audience management, signup forms and campaign reporting into a hosted marketing workspace. Its small free tier suits a first newsletter or occasional updates to a tightly managed contact list.

Email editor

Audience management

Signup forms

Basic campaign reports

Is it a good fit?

Best suited to

A small business testing its first newsletter.

Before you choose

Count contacts and expected sends before importing a list.

Editorial assessment based on the provider’s published information. Our method

Know what you're signing up for.

Mailchimp provides Free access on an ongoing basis. 1 user, 1 audience, 250 contacts; 500 emails/month, at most 250/day. Limited templates and basic reporting; paid plans increase capacity and feature access.

Limited templates and basic reporting; paid plans increase capacity and feature access.

Check current official pricing

The useful parts. The trade-offs.

Why consider it

Editor and reporting share one workspace

Useful starting point for a small permission-based list

What to keep in mind

Only 250 contacts on Free

Automation and design choices are restricted

How to use it well

Begin with one audience and a clear signup promise. Import only contacts who expect your messages, then build a short template that keeps the main action visible on mobile screens. Send a test before publishing.

The free allowance is small enough that campaign frequency matters. A newsletter sent to the full 250-contact audience twice uses the monthly 500-send allowance. Review engagement and remove obsolete records before planning another campaign.

A few things you might be wondering.

Is Mailchimp free?

Mailchimp provides Free access on an ongoing basis. 1 user, 1 audience, 250 contacts; 500 emails/month, at most 250/day. Limited templates and basic reporting; paid plans increase capacity and feature access.

How many audiences are included?

The free plan includes one audience and one owner seat.

What happens after exceeding the contact limit?

Mailchimp can pause sending until the contact count is reduced or the account is upgraded.

Where can I check the latest prices?

Use the provider link on this page. Billing period, location, team size, promotions, taxes, and optional extras may affect the amount you pay.

How should I compare this tool with alternatives?

Choose tools for the same task, then compare their feature limits, platform support, and total cost for your team. The Compare button helps you keep a shortlist.

Are the user reviews moderated?

Yes. New reviews are submitted for moderation. We show published user reviews separately from the editorial overview and never assign a default user rating.

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